life. ...so as you can see, geico's customer satisfaction is at 97%. mmmm tasty. and cut! very good. people are always asking me how we make these geico adverts. so we're taking you behind the scenes. this coffee cup, for example, is computer animated. it's not real. geico's customer satisfaction is quite real though. this computer-animated coffee tastes dreadful. geico. 15 minutes could save you 15 % or more on car insurance. someone get me a latte will ya, please? excuse me, maestro? bring it (orchestra plays softer) better. that's what happens to background noise, when you're making a call on this. this microphone here, picks up the sounds around you and helps turn them down. (orchestra plays louder) so when the world gets noisy -- calls sound better. >>> you're an independent and you sort of said, look, i want this guys to court me as a voter. in that courting process, what should they be doing? how are they going to hook you in? what are you looking for? >> they need to personally come to my house, piers. they need to come over and watch football with me and spend quality face
